01 Grade
Find signals of broadcast-quality programming at YouTube scale.
Stop finding the right viewer in the wrong place.
Context acts like an accelerant to great creative. Find the high-end watch purchaser as they review the market, not during children's programming.
Audience targeting finds the logged in user, not what is on their screen.
Chorsu curates and values social channels so that ad spend is placed into contexts that help drive outcomes.
Three moves
02 Value
Compare what an impression is worth with what the auction asks.
03 Program
Build the core, control discovery and improve the buy as it runs.
Every social channel has a price, most are wrong.
We price channels and placement independently on the value they can drive.